3. Blue Light Protection: With increased screen time becoming a permanent aspect of daily life, skincare that protects against blue light pollution is trending. More products are coming to market that address the impact of HEV (high-energy visible) light exposure, which can contribute to skin aging and pigmentation. These products typically include antioxidants that mitigate the damage from blue light and other environmental stressors.
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4. Waterless Beauty: Water conservation is driving innovation in the skincare industry, leading to the popularity of waterless or anhydrous products. These not only conserve water but also allow for more potent formulations, as they typically contain a higher concentration of active ingredients and require fewer preservatives.
5. Eco-friendly Packaging: Alongside formula innovations, there is also a shift towards sustainable packaging. Brands are reducing their environmental impact by using recycled materials, offering refillable options, or even eliminating packaging altogether (e.g., solid beauty products).
